Channel attribution

Knowledge share and development on Omniture SiteCatalyst implementation, reports, usage and more.
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Joined: Fri Nov 04, 2016 7:33 pm

Channel attribution

Postby web-analyst » Thu Dec 15, 2016 11:38 am


I am interested to know what attribution model does Omniture SiteCatalyst use? e.g. if a visitor clicked on a paid search ad and landed on the website. Then, a few days later, they did an organic search, clicked on the website link and ended up buying a product. Which marketing channel gets attributed for the purchase? Paid Search or Organic Search?


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