Linking Google Analytics to Google AdWords

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Linking Google Analytics to Google AdWords

Postby webber1 » Wed Nov 09, 2016 10:17 am


How can I link my Google Analytics account too Google Adwords? I'd like to see my Adwords paid search campaign performance data in Google Analytics.

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Re: Linking Google Analytics to Google AdWords

Postby analytics-expert » Wed Nov 16, 2016 2:30 pm


Before linking your Google AdWords account to Google Analytics. You need to make sure you have the proper access privileges that are as follows:

- Edit access right to the Google Analytics property
- Administrative access to Google AdWords account you want to use

Given that you have the access rights above, login to your Google Analytics account and click on the "Admin" link on top of the screen.

- Select the Google Analytics property you want to link Google AdWords to
- Under "Product linking" click on "AdWords Linking"
- Enter the Google AdWords account number you want to link to Google Analytics
- Under "Link configuration" Select the Google Analytics Property that will show the Google AdWords data
- Select "Enable auto-tagging in any AdWords accounts that were added to the link group (default)"

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