Google Analytics Tag Manager

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web-analyst
Posts: 3
Joined: Fri Nov 04, 2016 7:33 pm

Google Analytics Tag Manager

Postby web-analyst » Sun Nov 06, 2016 10:25 am

Hi,

I am creating a new Google Analytics web property for a client website. Should I use Google tag manager or shall I just copy and paste the Google javascript tag in a PHP include file that goes into the website pages?

analytics-expert
Site Admin
Posts: 9
Joined: Fri Nov 04, 2016 2:44 pm

Re: Google Analytics Tag Manager

Postby analytics-expert » Mon Nov 07, 2016 9:51 am

Tag manager is handy if your website is constantly evolving and the number of pages and goals increase/change at a fast rate. Tag manager helps you save the time and effort touching your code every time a change is needed. It is also useful to collaborate with other digital marketers on the team by sharing the view of tag setup details. Google Tag manager allows you to deploy some third party tags as well.


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